New Business Mantra For Interior Designers – Don’t Lower Your Fees, Increase Your Client Base!

Filed Under (Furniture-Interior) by admin on 05-04-2010

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As I talk to more and more designers, I realize many are making the exact mistake I did when I first started my business and that was to guess at what I felt and the client would pay and then meekly charge them that. I will tell you what it got me. Yes, I made money, but was I profitable? HECK NO! Was I getting what I deserved? HECK NO. Was my ROI (return on investment) 2 to 3 times what I was putting in? OH, HECK NO! Was that a good business model? OK, you can guess.

I was not self employed or running a business, I had a job with absolutely no benefits. Don’t get me wrong, I enjoyed what I did, but as time went on, I realized that I may as well go apply for a job and get some benefits so I don’t have to pay for everything myself.

I quickly figured out that being self employed or owning your own company making the same or more than you made when you had a full time job means nothing! You have overhead and expenses YOU now have to pay. Taxes YOU have to pay.

So now instead of looking at the dollar amount, you need to look at the ROI to run a successful business. You cannot afford to price your services according to what you THINK your clients can afford. After you do this easy formula, you will no longer need to even THINK about how you are going to charge your client hourly.

I know there are lots of other ways designers charge, but I am a true believer of charging an hourly fee. Clients are buying your expertise to keep them from making very costly mistakes. You would never think of going to your doctor or an attorney and telling them that you will pay for the products, but not for their services, would you? Your services and expertise are just as valid if someone needs them!

I was reading one of the dozens of newsletter and business building emails I get every day (yes, I am an info geek!) and it said the only reason you should lower your fees is if you really need the business. I would also add, if you need the business and you are still prepared to put aside that 25% of your time for marketing your own business. Otherwise, as I always say, you will be working IN your business and not ON it. And to me, that is not being self employed, that’s having a job without any benefits.

Source by Deborah Flate

Interior Design Business

Filed Under (Furniture-Interior) by admin on 01-04-2010

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The interior design business works upon the aesthetic and architectural solutions for enhancing the residential, commercial or industrial interiors. Interior designing is a vast field that includes other aspects of managing interiors, like the decoration, correct placement of articles, keeping a balance between the color schemes, using the right furniture. Regardless of the style that has been adopted for a room, it should be seen that the styling is complete. Some designers often follow themes based on period styles, like international, Indian art and Victorian style. The designing completely depends upon the requirements of the customer. Each one should be flexible in their own ways. The decorative items used while designing are chosen by keeping the taste of the dweller in mind.

The sense of interior designing and decoration comes naturally to people who have an artistic slant of mind. They are very creative and innovative in their own ways. Just for the sake of specializations, some people study designing at graduation level; deciding at a later time in their lives to pursue it as a career. It is obviously a growing profession that has a lot potential growth in the future years. The designers and decorators are more systematic and professional in their work; they know each and every detail of this field. Emphasis is placed on the designing of common rooms, living areas, guest rooms and bedrooms.

Generally it is seen that people concentrate more on the kitchen and dinning areas because they think these places are more important. However, the designing process should be done in a complete aesthetic manner. Interior designing involves the manipulation of every space and arrangement of all things. In the end it has to be seen that the design is easy, attractive and more comfortable for living.

Source by Jonathan R Richards

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