Starting a magazine is not as hard as you would think. I have started several myself and successfully published them for years. Make no mistake, it is hard work, but if you can meet a few key requirements you can get your magazine off the ground.

What are those few key requirements?

1) You need some money to do this – Every business start up needs some capital and magazines are no different. How much do you need? As little as a few hundred dollars will work (not including your printing costs) to get your first issue on the streets and/or news stands. For a projected higher end book, you will need thousands of dollars dependent on what market you are entering and how big you are going right off the bat. The key will be to learn the skills you need to publish and do the tasks yourself rather than hire an office full of workers and payroll (I will hit on those skills in a minute and talk more about cash in a minute).

2) Equipment – At least one good computer capable of operating the various software you will need (Adobe InDesign and at least Adobe Photoshop), a good digital SLR camera like the Nikon D50 which runs about $750, a phone and a dependable vehicle.

3) The ability to sell – Magazines big and small run off of advertisements and yours will be no different. I cannot stress enough how important it is to have a solid sales strategy in place before you take on this project. I will talk more about selling further along.

4) Creativity – You can’t survive without offering something new to your readers in an attractive package and for this being creative is a necessity.

Step #1 – Develop the Framework

You probably have an idea of what type of magazine you want to publish but from here you need to construct some basic framework. Pick a name for your magazine carefully, make sure you are not stepping on anyone’s trademark by searching the US trademark database.

Your website’s domain name is also something to consider when choosing your name. Search for open domains that match your magazine’s name as closely as possible. It is okay to use a few sudo-odd takes on domains for magazines like magazinenameonline.com or magazine-name.com. Register your domain and contact a web development company that you like to start work on your magazine’s new website. I personally like 22 Creative as they specialize in websites for magazines. Your website does not need to be awesome right out of the gate, just something professional that is clear about who you are and what your book is about – expect to spend anywhere from a few hundred dollars to thousands here. A website is an essential part of this process though, do not skip out on this one.

Okay, you have a name and a website, what’s next? Figure out what you are going to include in your first issue by writing out an editorial outline. Fancy name but in reality, just write out what you want to feature, how many pages you want to devote to each item and how many pages for ads you want to stash away (this will be dependent on how many ads you sell for your first issue). How many pages should your magazine be? Two factors are in play here. One is the cost of printing the magazine as it costs more to print a bigger magazine obviously, the second is how much editorial can or do you want to produce? You do not need a 100 page book your first go around so, dependent on what your competitors are doing, aim for around 50 pages for a local or lifestyle magazine and 90+ for a magazine you want to distribute on national news stands.

Step #2 – It’s Time to Produce Content

Contrary to popular belief, you do not need an army of ‘journalists’ to publish your first issue. I have produced content for hundreds of magazines by myself or with the help of just a handful of people, it is not that hard.

Start with item number one on your editorial outline. Write your text first, making sure to follow basic guidelines for writing editorial (Google search it for tons of help). Have friends read the copy and get their honest opinion. Did you lose your readers attention at any point? Are your facts correct? Do you have any typos?

A picture is worth a thousand words literally. People like pictures, big, colorful pictures and lots of them. Decide on how many pictures you need for the piece and whether or not you can take the photos yourself or if you need to buy them/license them from a stock photo service. If you can take them yourself, head out and start snapping. Take clear, in-focus images and take lots of them. You do not want to have to go back and re-shoot anything because you did not get the shot. Also, set your camera to take 300dpi images, normal smaller resolution images will not work and will look pixilated in the final product – nothing comes off as more rookie than low-res photos in magazines. Remember if you have any people in your photos, get them to sign a ‘model release’ allowing you to use their image in your publication. If you need to buy an image from a stock photo website, make sure you buy a 300dpi image that is suitable for printing. Expect to pay anywhere from $3 – $10 for each photo, if you encounter a website that charges more, you would be over paying.

After you have knocked your editorial out, sleep on it and go over it yourself. Is it good? How many magazines have you seen that all regurgitate the same tired ‘electronics features’ of iPhones and some silly whatever that not many people care about? Lots. You have to have a new take on things if you want to see issue number 2, 3, 54, etc.

Step #3 – Start Selling Ads Yesterday

New publishers often fall into the trap of just focusing on the creative side of the magazine and not the sales. As an independent publisher, you have to wear both hats. Start by putting together a media kit for your new magazine. A media kit is a couple pages, printed out that act as a resume for your magazine featuring all of the details of who your magazine is for, how many you print, your distribution tactics, what ads you offer and how much they cost, etc. In the beginning most of your sales will not be because of your media kit, this is just an essential thing to have to leave with prospective advertisers. I could go on and on about how to sell ads for new magazines but if you read it, you would have to send me a pretty big check as that is closely held information by all in the industry. What I can tell you is start with a plan; call on advertisers that make sense for your magazine. It is a waste of time to try and sell an ad to Budweiser if you are a new magazine that is about quilting – it’s just not going to happen. Put yourself in that business owners shoes, would you consider it?

Now is not the time to get rich quick. You want to sell ads to pay the bills and hopefully recoup your investment and live. That means price your ad offerings in reality. For an idea of what reality is, try and find out what similar magazines in your market are charging. Do not go to low on your pricing however, believe in the value of your magazine – giving it away free almost guarantees future failure. I know of one magazine that just kept throwing money at itself, starting in new markets without first being profitable in one and to appear successful, they gave away their ad space. A couple years later and it is common knowledge in the media buying industry that no one pays for ads in that magazine ever. If a potential advertiser says they want it for less than you want to sell it for, pass on them politely and come back to them in a few months after you can prove a stronger value to justify your rate card.

Most importantly, offer value to your advertisers. There are a gazillion different ways to do this but it all starts with you delivering a strong, readable publication on time. The old under-promise and over-deliver adage works well here.

Step #4 – Layout Time

It’s crunch time. Layout is hardly ever pleasurable, my first issue I ever designed took me about 72 hours of work with about 6 hours of sleep in that period – not exactly what I call an awesome good time. Make sure you know how to use your software BEFORE you need to start laying out your pub. Pretty much the whole free world uses Adobe InDesign to layout their magazines. It is a reliable and easy to use program that will run you about $650 unless you can find a deal. You should seriously consider purchasing one of Adobe’s Creative Suites that bundles InDesign, Photoshop and Illustrator. Those three programs will take you anywhere you want to go in publishing as I have been relying on them for years. Yes that is some expensive software but is essential and well worth the money if you are serious about doing this right.

If you flip through a random magazine here and there, you will notice that a lot of them have an inconsistent layout throughout the book, meaning that the fonts and styles change every few pages or every story. If this appeals to you knock yourself out, just know that it is not a good practice to follow. You need to aim for a balanced flow with your layouts. The first page of content should be very close to the last page and not stray too far in between. Use a text font at or above 8 points and never smaller. Don’t forget those pictures, lots and lots of pictures. Learn to use Photoshop to clean your photos up. I have spent at least 60 seconds with every photo I have ever placed in a magazine layout – it is a crime to run photos with zero post work done on them, just a straight up crime.

I won’t go into an InDesign tutorial, plenty of people have done that better than I can before.

What you need to ultimately do is end up with a PDF file for each page of your magazine that you will give to your printer. Name each file a standard p01_NAME.pdf. Covers will be labeled C1, C2, etc. You will have the option to view proofs of your files before your printer fires up the press to start your job (a big chunk of what you are paying them to do). Always look at every proof of every page; once it gets put on a plate and starts laying down ink, you are locked in.

Make sure you are happy with your printer. If you do not have a printer to print your job, start by talking to Las Vegas Printing to get a quote on your job. I recommend getting your finished magazines carton packed rather than skid packed and wrapped in plastic as this practice guarantees a percentage of waste due to not protecting the magazines on the outside of the skid.

Step #5 – Distribution Time

If you are starting a magazine that will have National or a large ranging distribution, head straight to one of the two major magazine distributors. I won’t name them because they, in my opinion, make it very difficult for start ups to get in the game. I will leave it at that.

If you are starting a locally distributed magazine, read on. Yes there are services that offer to distribute your magazine for you, they will do a poor job and charge you and arm and a leg for the privilege. Distribution is paramount. If no one sees, picks up or reads your magazine then it is just a waste of time, money and trees. A major part of your focus should be dialing in the best distribution strategy possible. Do not just toss magazines in front of stores, bars, etc. and expect them to take the time to place them out in a neat fashion – they will end up in the dumpster out back. Do your own distribution. Personally ask permission from each distribution spot, not only is this the right thing to do but it is a great way to get your name out there and meet a few potential advertisers.

Step #6 – Do it again, and again and again

The process never stops in the magazine game, it is a fight at all times. There will always be strong competition, new people looking for their share of a market and times where you feel like you are the only person that reads your magazine. But if you do not fight at all, it’s a guarantee that you will not win. Good luck!

Source by Rachael Rousseau

It is also useful to be aware of what jobs are in demand. You can do this by networking with media industry contacts and asking them for their thoughts on new media trends. To help you with your job search, here are a few popular and upcoming Digital Media Jobs that you can apply for:

- Digital Marketing Manager Job
- Senior Media Operations Manager Job
- Head of Online Marketing
- Online Content Manager Job
- Junior Flash Designer Job
- Natural Search Job
- Social Media Editor Job
- Digital Consultant Job
- Digital Data Planner Job
- Digital Project Manager Job

As you can see from the jobs outlined above, there are lots of great opportunities available. You just need to put yourself in the best position to be able to apply for them and there are many ways of doing this. Have a read through the information below and you might pick up a few useful tips that will help you get closer to landing your dream job.

Another way that you can spot digital jobs and trends that are becoming more popular is to monitor social media. You will be able to read and participate in relevant industry discussions.

Other ways to do this include blogs, forums and digital magazines. You can use these channels to start making a name for yourself to catch the attention of influential media players.

Another thing you can do is start your own website. If you know how to create a professional website then go for it, but if you aren’t sure then you can use a blog platform like WordPress or blogger. Use this personal space to showcase your talents and build a portfolio of interesting information about the digital world.

Employers and recruitment agencies are now starting to launch social media and business groups for relevant industry professionals. If you can find some of the best business groups online on sites like linked in then you will start to see the benefits. You can use them to keep up to date with media industry news, talk with other candidates, impress potential employers and generally learn as much as you can!

Source by Johnny  E  Smith

Now, we all know that Twitter is one of the most famous social networking sites available to us. Not only that is helps you to connect with almost anybody from almost every part of the world, this medium can be used as a way for you to actually make money with either your products or by means of PPC’s or Pay Per Clicks.

Okay, you might be wondering, how do you make money using your Twitter account? This article is made to help you understand how Twitter will be able to help you earn money with your network.

So let us say, you have your own product or services that you want to market with your network or Twitter followers. The first thing that you must do is to make sure that you follow people as much as you can. Do not expect them to follow you back. But once they find you and your products or services valuable they will indeed follow you back.

So we have established that you need to create a big network, if you want to be able to reach more people for your product or services. The next step that you must take is to earn their trust. Yes! Online business may seem easy, but it actually entails a lot of trust from both the buyer and the seller. Once you have it, then you are good to go.

Other than selling products or promoting services, you can make money using Twitter via PPC’s or Pay Per Clicks.

The following are some of the advertising networks that you can easily join in and use with your Twitter account:

- Twivert
- Revtwt
- Sponsored Tweets
- TweetROI
- Be A Magpie
- BeTweeted
- Tweetbucks
- Adcause
- Adjix
- Twittad

These advertising networks are sure to make you earn money with your Twitter account. Advertising in Twitter will definitely give you good results most especially if you have a large number of followers. With their every valid click, you will earn instant money. Using PPC’s to advertise on Twitter is basically the same with Google’s Adwords or let us say other PPC programs available today. If you plan to invest on these marketing advertisements, all you have to do is to guarantee that you modify your ads always. This way, you are guaranteed of a good ROI or Return Of Investment.

Whether you simply want to promote your own products or services online using Twitter, or you want to use Pay Per Clicks (PPC’s) to make money online, Twitter is sure to help you with your goal. All you have to do is to ensure that you have the right number of people in your network. And the best way to keep yourself afloat is to never pester your followers by sending them spam messages. Other than that you are good to go and you can start making money with Twitter.

Source by Jim Dubec

Are you an aspiring entrepreneur? Are you already in business for yourself, but are looking for a relatively inexpensive area in which to expand? Do you want to start a home based business that you can do without quitting your regular job?

If any of these cases apply to you – and you have an interest in the media industry – then read on. Here are 10 media related businesses that you can start for less than $10,000.

1. A Barter Publication

Everybody has stuff that they would like to get rid of. And everybody likes cheap stuff. You can bring these people together by starting a barter publication in your community. Revenue can be earned through subscriptions or advertising space sales.

2. Brochure Design

Every business needs good business brochures. If you have a knack for designing things, you can help businesses in your area by designing their brochure printing. Many small businesspeople are afraid to try doing this on their own, and would be more than willing to let you design their brochure printing (and pay you for it, too).

3. Copywriting

A copywriter is basically a freelance writer who writes for a variety of different businesses. Jobs would include sales copy, newsletters, articles, and many other things. It’s easy to get started as a copywriter: just search for “freelance writing” jobs.

4. Graphic Design

This is a popular entrepreneurial idea. You may be surprised to learn, however, that it is not very expensive to start up as a graphic designer. It just takes a bit of leg work to get your name and talent out there. Once you get established, though, it will go much more smoothly.

5. How-to Books

Yes, you can write books for a living, and you do not even have to deal with grouchy editors who constantly reject your work. How? By writing eBooks, which are just books in electronic format. Write about how to do something, and sell it electronically.

6. Write Jingles

If you are a music wiz, this one is for you. You can write the “jingles” for radio and TV commercials, and perhaps even TV shows.

7. Press Release Writing

While this could fall under the “copywriter” category, you could actually make a decent living writing nothing but press releases. Thousands of new businesses start up every year, and they all need good press releases to let the public know about them.

8. Restaurant Menus

If you love food, and graphic design is a talent that you possess, you can make money by designing menus for restaurants in your area. Simply ask the manager if he needs (or wants) a new menu designed.

9. Greeting Cards

You can produce your own line of greeting cards and turn a nice profit. Of course, you have to have a way with words, and you have to be at design. If you can do both, try your hand at writing and designing specialty greeting cards.

10. Transcripts

You would be amazed at how many transcripts need to be written. Everything from radio shows to commercials to TV shows need transcripts written for them. Get in on the action by offering to write them up for a fee.

Source by Lynne A Saarte

There are many social networking sites on the web these days, including the most well-known sites such as Facebook, MySpace and Twitter. Social networking sites are places where people come together for a variety of purposes and intents. Much the same way as in networking clubs or organizations in the real world, networking sites online provide a wide array of ways to gather for business or fun.

To start a business based on social networking you have to have a product or a service and shared goals regarding making money. Of course, you can create your own social networking site that has a specific niche and that reaches out to a group in new ways, but if you want to create a business where everyone is in business with you then everyone has to be able to make money – for that you will need a product, a distribution system and a compensation plan. Here are some tips that may help you.

If you have created your own product then you may want to start small and begin to sell it through your close circle of friends and family. From there you can branch out and begin to network within the spheres of influence each of your close friends has established. You can then begin to network online by building relationships through such sites like Twitter, Facebook and MySpace. Many people online are looking to start their own businesses so you can cultivate that niche audience to find people who want to join you in business. Remember, though, you will have to have created a compensation plan and a way for your products to be delivered to your customers.

If you want to bypass this aspect of building a social networking business you can tie in with several companies, often called hybrid or network marketing companies who already rely solely on networking to market their products. There are some very good ones out there that offer excellent compensation plans and easy delivery of their products through online orders. All you have to do is to market their products for them. How to do it? You can combine old-fashioned tried and true networking from person-to-person to get started, and simultaneously promote your products and business by advertising absolutely for free online by uploading videos to YouTube, Facebook, MySpace, Google video, Yahoo and a slew of other social media sites. You can also write articles like this one in exchange for a valuable link back to your business website. By driving tons of traffic to your site you will be able to increase sales and to build an organization of like-minded entrepreneurs with a business volume and profits that would be envied by any large company. Do your homework, take action, and get started now. You can do it!

What’s the best way to start a business online? Well, that would depend on the entrepreneur-to-be’s capabilities- can he launch a full blown company on the internet or more of a passive, extra income sort of deal? For most people, transitioning from their routine nine to five to internet marketing happens over a long period of time, and one good way to start the transition is going for social media marketing.

Let’s face it, among all the numerous social networking sites out there, each and everyone of us is bound to have at least one with the more popular ones: facebook, twitter, multiply, splurk, you name it. And you keep your profiles updated anyways, so why not use them to start a business online? Just post some paid advertisements on your profiles and engage in Pay-Per-Click or PPC, so that just the effort of increasing web traffic on your affiliate’s web site earns you some. Of course, you can’t expect to earn a whole lot from PPC ads that make a few cents per click, but if you multiply that by all the ads in all your profiles in numerous social networking sites-not to mention the numbers of people that visit your page or profile-you’re bound to get tens of dollars a day.

You can then start a business online after you’ve gotten enough out of this sort of passive income through social media PPC ads. You’re also bound to pick up some marketing tips and tricks while you were doing social media PPC-tactics and strategies you can then apply to your upcoming business.

Source by Gar McGeown

Let me start helping you with printing posters of your own in 5 easy steps. Trust me, it is not all that bad and you will learn something really useful that should help your future projects and promotional campaigns. So read and try to learn.

1. Getting the design materials – The initial step is of course to gather your design materials. You cannot really make something without the right materials and tools. You will need at least four important elements to make a decent looking color poster. Let me list them down and explain them for you one by one.

a. Design Software. Today, you will need some sort of design software or desktop publishing application to create designs for printing. Most poster printers are going digital now and it is important that your drafts be compatible to them. Just choose something that you can easily learn depending on your skill level. Photoshop and Corel Draw would be good for skilled designers while Microsoft Publisher or Open Office Draw should be good for beginners.

b. Poster Template. You will need a poster template that has the right dimensions that you want in a poster. There are tons of free ones on the internet. Just try to see what you can get.

c. Central image. All posters need a central image. Be sure to get high resolution images or take high resolution digital photographs to insert into your poster design.

d. Poster text. It is good to prepare your poster text already before the design process starts. Compose what you need and then proofread it already to make it perfect. This will make the design process a lot easier.

2. Setting up a simple design – Next, with all the raw materials gathered, you can now start setting up a simple design. Using your design software, simply load up your poster template, and then add in your central image. Make sure that you position it right inside the template and then start adding your text. Depending on the design, your text would be good at the top or at the very bottom of the poster, with the image occupying the central area. This should be a good start for your color poster.

Make sure you of course add in some extra details and enhancements if you are capable of doing that using your software. Try to play with different versions and be creative. Save many versions so that you can compare what looks good and what looks bad.

3. Checking your work – Great! With the draft done, you should then just check your work to be safe. I would recommend that you check your work three times, looking for errors in the images, the text and the overall color scheme. Have other people check your work as well so that you can be sure that everything looks good and perfect.

4. Choosing your materials – Next, you should choose your materials for poster printing. This is an important step since the paper materials for posters will actually have an impact in the look and feel of your color posters. If you have some money reserved for good poster printing, I would recommend that you go for glossy materials that should make your designs look shiny. Just as your poster printing company your options.

5. Printing your posters – Finally, it is time to print your posters once you have made all your decisions. Just try to choose your poster printer wisely. Do not just hire the nearest one or the first one you see. Try to shop around and see who has the best prices with the best quality. Go online and research online poster printing companies to see if they can do better. Try to see what fits best with your type of color poster and of course your budget. Whatever the case, it is best to have professionals handle your printing so that everything turns out perfect for your color posters.

So there you have it, poster printing in five easy steps. You should be able to do your posters without too much trouble now.

Source by Janice Jenkins

Social media is all about conversation. It is a very appealing way to create relationships online – giving a face and voice to small and large businesses. This strategy can easily add to an email marketing campaign, whose name and brand begin to take on a more personal and widespread public recognition.

Beginning your SM Campaign Strategy – Before jumping in head first, you need to know what tools you will be using, as well as the information you want to share. As with any email marketing campaign, research, time, and strategy must always come first. Here are a few tips:

Preparation and Research

Create an audience persona. What does your target audience look like? As an email marketer, demographics is a survival word. Get an image of your audience, age, gender, spending and surfing habits, what sites they visit, and how they use the Web. This forms your foundation.

Check out your competition. Find out what your competition is doing in the social media arena. What are they talking about, what are they writing about. See what kind of responses they are getting.

Policy Guidelines. Make sure your company has a social media policy in place. Guidelines are needed for any employee that engages online conversations representing your organization.

The Designated Blogger. It is very important to designate a blogger. Whether you hire a freelance blogger, or give someone in your organization this opportunity, this is a serious commitment. Blogging needs to be consistent, live conversations need to be monitored. Give this serious thought – you need the right person creating the right voice and conversations.

Goals and Meetings. Have your plans and strategies clearly defined. Make time for follow-up meetings on the outcome and results. This is a learning process. You can easily modify ideas and content along the way.

Interesting and Relevant. Whatever message you put out there, cannot be taken back. People are stressed, quickly skimming through titles and bits of conversations, as they surf. Take the time to surf around at what your target audience is talking about on YouTube, Facebook, and Twitter. Do not let stress or urgency make your efforts sloppy.

Source by Joyce E. Kuras

In business, you need to come up with different strategies in order to attract customers to avail your product or services. If you own a small business, you must come up with great ideas in advertising so that a great number of people will know that your product exists and they will be interested to know more about it. How you market your products and how the people react to it will tell you whether you have done the right move or not. It is a big achievement in business when you win the attention and interest of customers. Through this, your sales will increase and this will bring progress to your investment.

There are many medium of advertisement that you can utilize. The best thing to do is to place your ads on things in which a lot of people would use and see, for instance in the newspaper or through the internet perhaps. These different ideas will help you address your products to many people in different areas. Here is a few that I will mention which have proved to be effective ever since and which are commonly used by business owners for their marketing ideas.

First of all, in order to introduce your product to the public, you must make use of the materials that most people will take some time to read. It can be through the newspaper, yellow pages and magazines. There are certain sections in these reading materials where you can post your ads. For instance if your product is self defense related like a stun gun, then you can advertise its important features, where to buy a stun gun or who to contact for purchase. Through this you will address all the important details which will invite customers to dial the number which you posted.

The second important media is through vehicle or transportation advertising. Your advertisements are very visible to a large number of people who might be waiting for a bus ride or just sitting in benches. When you also use a vehicle, your ads will reach any places where the transportation will pass or stop. There is a very big possibility that you can get a number of customers through this mode of advertisement.

Another important and proven to be attention catching media are the telecommunications. It may be through the radio or televisions. A lot of people in the offices or at their own homes can become part of your business as your new customers as soon as they find interest in your advertisements. Local radio stations can also air your product during their breaks and it is a fact that there are still a good number of people listening through the radio.

Lastly, the widely used media and very effective means of marketing the business are through the internet. Many people are spending most of their time online and it is true that you can experience the most convenient form of shopping. Most of the people would just surf through the internet and type in the product that they are looking for. As a business owner, you must grab the opportunity of putting up websites and sales pages online. For instance, you can specifically mention and emphasize discount stun guns so that a customer will find time to continue reading on your sales page.

These strategies are proven to be effective since time immemorial. Proper communication and marketing will make your products reach out to your customers and make your business progressive.

Source by Joseph Pressley

Are you interested in getting in to media business? It is an exciting area to be involved in, but also has a lot of aspects that are difficult to take care of alone. This is why having a media lawyer is a good idea. Representation is helpful in almost everything that comes up. If representation is not needed, the counsel and knowledge provided will be beneficial to you.

When in the media business, there are a lot of things that need to be taken care of. A lawyer can help you through all of these processes. They are there to provide help with all aspects, including the development, financing, production, distribution of products, and other levels.

These things all have to follow certain guidelines. If these steps are not followed correctly, there can be consequences that are not fun to deal with and ultimately, could lead to the demise of your company.

In all aspects of business, the law governs how they can run and things they have to do. Without having experience in the areas of the law, you risk making simple mistakes that are easily avoided and can cost a lot of money and time to correct.

A media attorney can make sure that you follow all of these steps and that everything you are doing is done in a legal way. Beyond the setup of your business, an attorney also offers expertise and counsel. He or she can give you ideas and recommendations to help your business move the way it should.

If anything ever comes up and you are charged for anything, your lawyer will be there to back you up. He or she will have already overseen the setup and legal workings of your company, and will be there to make sure that everything is still carried on in the right way. This will help you avoid legal charges, and will also give you the assurance that you are covered should something happen.

With media business, it is incredibly easy to make a mistake by simply forgetting to get a piece of paper signed or forgetting to register a product. A lawyer will know the deadlines of everything and will be able to make sure that you get it all done correctly the first time.

While the expense scares some people, the time and money that you save by doing things right the first time will make it well worth it. In addition, the added confidence cannot be given a price.

Source by Andrew Stratton