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The secrets of success are known by a select few. There is more to music than just making beats or producing music. If you are serious about creating rap music, you should also learn the music business. Learn the ropes, make connections. Learn the complete business cycle from A&R and duplication to promotion and distribution as you bring your music to market. Target your music, see what the fans are listening to. After all, its the sound on the street that ultimately decides. Producers, Major and Indie Label A&R may be too far from the street to hear whats popping. The trend may be past by the time it gets to their ears. The streets often dictate what is heard in the clubs and what is heard on the radio.

You should build a website and ask fans what they like. They will give you truthful answers and speak from their hearts. Getting objective, detailed feedback is priceless. What does this have to do with making beats? Well, most artists want to share their music and be heard but its not easy getting radio airplay. Fortunately, there are numerous places to post your music on the Internet. iTunes and Broadjam to name a few. With iTunes obviously being the largest. Fans are not hesitant or reluctant to buy from these sites. You may also get points for having your songs listed and get known for producing rap music. You can then use your account to direct fans to your website. This is a good way to build a fan list.

If you wish to succeed in the music industry as an independent artist, you must become your own Personal Manager. You must represent yourself and oversee all aspects of your career. You must become a Booking Agent to find performance engagements. You must possess good communication skills to sell your talent and develop contacts in the music industry. You must develop contacts at radio stations. You will be speaking to program directors, and DJs in a local market. You must be available to socialize frequently to help improve the chances that a radio station will add your song to its play list. You must also be aware of the legal side of creating and marketing music. You should have a good understanding of copyright laws. Also, don’t forget accounting. You have to know where the money is coming from and where it is going.

Anyone considering a career in music should examine alternatives to the traditional means of distributing and marketing music. They should also explore scenarios and uncover opportunities that the new digital reality offers. Whether you’re on the road, or just getting ready to cut your first record, you should be armed with as much ammunition as possible. You definitely need to understand the business and legal elements of the music industry. The music business is often a mystery to most bands and more than making beats.

Source by Nolos Quinn

The Internet has impacted all of the arts, but no sector has been hit quite as hard as the music industry. With CD sales fading and radio play shrinking, recording artists are finding less opportunities to get their music heard. To survive, many musicians are becoming brands in the service of brands. The industry is in such a free fall that advertising avenues are filling the shoes that music labels once did. During most of rock’s history melding music in the service of a product was anathema. But this is a very different world; in the past musicians and record labels could make a good living off of selling records and CDs. An artist didn’t have to sell his or her music to an advertiser or TV show to turn a profit. But with the advent of Napster and subsequent sites, the days of platinum and double platinum record sales are quickly fading.

Now most bands make their money off of touring, merchandising and yes, melding their music with products. Lady GaGa’s Bad Romance is a product placement wet dream come true. The video is filled with brands galore. But she’s not the only one going down that road; everyone from Iggy Pop to Velvet Revolver to Depeche Mode has cut deals with products and brands. Although Steve Jobs helped to put some life back into music with iTunes as a way to generate revenue, it’s a far cry from where things stood in the ’60s, ’70s, or ’80s. As the industry shifts, artists have to rethink their approach and their career paths.

The downside is that labels are no longer there with the famed A&R reps grabbing bands off the streets and turning them into stars (not that it was ever that common an occurrence to begin with). The upside is that there is now more of a level playing field. Via the same Internet that broke the old music model, singers, bands and musicians are discovering new models and approaches. The traditional opportunities of the record label’s star building machine aren’t as great as they were when Cream, the Stones, Madonna or the Chile Peppers initially made their marks. The music world is shifting, but as one door closes others open. To those artists who are willing to embrace change, new and exciting avenues and business models are appearing. Via the net, more artists have an opportunity to get known and develop a career. But, it has become more of a do- it-yourself world. Musicians who learn social media, blogging, and traditional PR will continue to build a buzz, establish a presence and create a fan base. Those artists who embrace change will still find ways to succeed, make an impact and build lasting careers.

Source by Anthony Mora