Apr 17
2010Three Types of Goals to Help Artists Turn Their Passion Into Profit
Filed Under (Arts Crafts) by admin on 17-04-2010
Tagged Under : art
If you have ever read a goal setting book before, you probably found the first third of the book devoted to finding your passion. As artists, we have a head start because we know what we are passionate about – our art. You probably know what kind of art you are passionate about as well. You may be a painter, sculptor, collage artist, or videographer. Photographer, quilter or jewelry maker.
You know your passion. Now how do you translate that passion into profit? What steps are required to turn a hobby into a income?
How do you follow traditional goal setting systems that to many creative types, seem constrictive, leaving little room to work from inspiration?
These are questions I have struggled with personally. An artist with a marketing degree, I have built my art licensing business from the ground up. How do I balance the need for marketing and systems with the need to be free to create the art at the core of the business, when inspiration hits? How do I continue to balance things as my business grows?
I have concluded that to succeed in building a creative business, you need to set goals in three core areas on a regular basis: goals to create your art, promote your art and recharge yourself.
- The core goal is to CREATE. Without creating art you won’t have much of a business. If, in any given month, you feel you can only focus on one of the three primary goal setting areas, creating art is the one I never want you to miss.
- The second type of goals should help you to PROMOTE your business. People need to know that you are in business. So someone, either you or an agent or an employee, needs to get the word out.
- The third type of monthly goal is to RECHARGE. Since you, the artist, personally create the heart of your business, it is important that you don’t run out of steam. You need to relax, refuel and rejuvenate your mind, body and soul. Recharging will help you stay inspired, creative and passionate about what you’re doing.
Source by Tara Reed

